Insights
The brighter way to achieve better results
Great results start with great planning. We use our expertise in digital marketing to put the best resources into your brand’s performance.
Why forecasting is essential for digital success
Why forecasting is essential for digital success I’ve been around the Technology, SaaS and Digital sectors for almost two decades now and Forecasting has always had a bad reputation, been the elephant in the room and in some cases actively avoided at all costs. But...
Meet The Team: Gemma
Get to know the Iff Digital Team: Introducing Gemma It’s been four months now since Gemma joined us as Performance Marketing Manager. We thought it was about time for a Q&A! 🤩 What made you want to join Iff Digital Media? I worked with Tracey in a previous role...
4 Takeaways from the Pretty Little Marketer IRL Event
4 Takeaways from the Pretty Little Marketer IRL Event Unless you’ve been living under a rock - or you don’t spend a lot of time in the LinkedIn marketing space - you’ll have heard of Sophie Miller and Pretty Little Marketer. Sophie is a freelance social media...
5 Top Tips for Digital Growth
5 Top Tips for Digital Growth When working with clients we like to focus on the ‘critical paths’ to digital growth. That also means we do lots of straight talking, e.g. highlighting 5 things that we believe will give you the biggest chance of success online ‘we call...
What is behind the name Iff digital?
What is behind the name Iff Digital? We are often asked, “so, why are you called I-F-F digital?” My response is always the same. “It’s not I-F-F digital, it’s Iff Digital (pronounced ‘If’)” Ah! 😊 So, what is behind the name Iff Digital? Let me explain the...
Iff Digital – new hire-Gemma Broughton
Press Release - Iff Digital - new hire-Gemma Broughton Iff Digital has announced the appointment of Gemma Broughton as a new Performance Marketing Manager. Broughton will be responsible for all things Social, covering paid and organic services and will report to Nadia...
Launching the Iff Education SEO Index
Over the last year, we’ve spoken to a number of universities and educational institutions about SEO and digital marketing and the key point we took out of every meeting was that the education sector as a whole was lagging behind in SEO. On top of this, nobody knew how...
Top 5 Tips for Performance Max Success
What is it, and why is it different I hear you ask? Well, I am going to highlight the key things you need to know about how to use the Performance Max campaign. What is it? Performance Max (PMax) is a goal-based campaign that essentially enables you to use all of...
What Iff?
The great thing about running an agency is when our clients ask us for help. In fact, our whole service at Iff Digital is based on helping our clients unlock the What if? Scenarios. It’s easy to cover the basics when someone asks us for advice and help - but our...