Hello we're Iff Digital
Our mission: minimise your risks and maximise your returns.
In doing so we want to demonstrate the power of commercial performance marketing to drive business growth and profitability
Who are we?
Our name is our mission and underpins our approach 'if and only if' (iff - pronounced 'if')
Iff is an abbreviation of ‘if and only if’ and is a nod to the logic that is used in mathematics to demonstrate the connections between scenarios and outcomes. So the idea of interdependence runs through everything we do. We believe that you can only drive the right outcomes if and only if you know where you want to go and how you are going to get there.
We thrive on projects that require deep commercial insight, cut-through thinking, an audience-first approach and performance-based results.
We are fiercely enthusiastic about culture, client value and performance marketing. We’ve spent over a decade refining our culture to build a team that will think differently, walk towards challenges, cheer each other on and drive positive change for our clients, the digital marketing industry and society in general.
We began as a Digital Marketing Agency run by highly experienced marketers and we wondered:
what if (pun intended) we combined everything we know about digital strategy, performance marketing, trading, product marketing, technology, brand building, advertising, creativity and communications to help businesses grow?
It worked, and it scaled. By leveraging deep commercial insight, strategy, brand differentiation, performance marketing, creativity, an audience-first approach and measurement we have helped our clients drive growth, at pace.
We’re part of the DISOMO Media Group – one of the UK’s fastest-growing independent agency groups.
We remain steadfastly committed to providing honest, straight forward, proactive and commercially grounded advice for our client’s.
Our story and what we stand for
Lionhearted
Down to earth
Togetherness
Delivering Value
