by Simon Harker | Jul 17, 2026 | Insights, PPC, SEO
Platform Properties is a new function in Google Search Console, showing us which keywords drive clicks to social posts and video content that feature in the search results. This goes beyond our current ability to have a surface-level understanding of which keywords...
by Simon Harker | Feb 11, 2026 | Insights, PPC
Ever since generative AI models emerged onto the landscape as challengers to traditional search engines, the tech titans behind LLMs have been working on how to allow users to make purchases without leaving their AI ecosystems. In January, Google unveiled the...
