GEO
Helping you understand and implement the technical actions needed to make your brand visible to LLMs.
See How
Helping users engage with your brand through AI tools
Generative engine optimisation (GEO) is all about ensuring your website contains the right content and technical foundations to be discovered, understood and cited by generative AI tools.
User behaviour online is changing, with many of us increasingly using LLMs (Large Language Models) and AI summaries to search for information and research our next purchase.
In response, it’s crucial that your brand shifts its view on discoverability. That means optimising not just for traditional search engines, but also the new battleground of AI research tools – from ChatGPT to AI Overviews.
Iff Digital’s GEO service
We can help ensure users can find your brand through AI tools, and increase traffic and conversions on your site by:
Recommendations on shaping and improving your brand’s perception by LLMs
Identifying the prompts your users are searching for & providing a gap analysis for key opportunities
Share technical recommendations to ensure your content is available to LLMs
Building new pages and optimising content to ensure it is AI-optimised
How is AI changing search behaviour?
Although Google is still by far the most-used tool for search, increasing numbers of people use the likes of Gemini and Claude – ChatGPT alone has claimed to have 700 million weekly active users worldwide.
Having the answers users are searching for (and ensuring AI chatbots can access it) is key to appearing in the results of these searches.
Similarly, AI Overviews in Google’s search results draw on informative blogs and content – possibly answering the question without the user having to click through to a website. In this case, brand visibility in the answer is key, helping build trust and authority.
Recently studies show Google’s AI Overviews appeared on up to 21% of searches, contributing to click-through rate decreases of up to 60% for search terms they appear for.
What’s needed for effective GEO?
It’s important to ensure the content and information on your site is serving the information that users are asking AI, and is served in a way that the tools can view and understand. It’s now more important than ever to focus on EEAT (Experience, Expertise, Authoritativeness and Trustworthiness).
Our rich experience in SEO means we can help you understand and implement the technical actions needed to make your brand visible to LLMs. Not only that, we can also identify and produce the content that will perform well in both LLMs and search engines.
It’s clear that AI search engines are here to stay. Businesses and websites that fail to adapt already risk falling behind their competitors and becoming invisible in this new landscape.