Insights
Learn what’s new and next in performance marketing. Thought leadership and actionable insights to grow your digital marketing
4 Takeaways from the Pretty Little Marketer IRL Event
Unless you’ve been living under a rock - or you don’t spend a lot of time in the LinkedIn marketing space - you’ll have heard of Sophie Miller and Pretty Little Marketer. Sophie is...
5 Top Tips for Digital Growth
When working with clients we like to focus on the ‘critical paths’ to digital growth. That also means we do lots of straight talking, e.g. highlighting 5 things that we believe will give you the ...
What is behind the name Iff digital?
We are often asked, “so, why are you called I-F-F digital?” My response is always the same. “It’s not I-F-F digital, it’s Iff Digital (pronounced ‘If’)” Ah! ???? So, what is be...
Iff Digital - new hire-Gemma Broughton
Press Release - Iff Digital - new hire-Gemma Broughton Iff Digital has announced the appointment of Gemma Broughton as a new Performance Marketing Manager. Broughton will be responsible for all...
Launching the Iff Education SEO Index
Over the last year, we’ve spoken to a number of universities and educational institutions about SEO and digital marketing and the key point we took out of every meeting was that the education secto...
Top 5 Tips for Performance Max Success
What is it, and why is it different I hear you ask? Well, I am going to highlight the key things you need to know about how to use the Performance Max campaign. What is it? Performance Max (PMax) ...
What Iff?
The great thing about running an agency is when our clients ask us for help. In fact, our whole service at Iff Digital is based on helping our clients unlock the What if? Scenarios. It’s easy...
Say hello to Iff Digital…..
I am delighted to announce that Iris Digital Media has rebranded as Iff Digital Our exciting rebrand comes at a time when it’s more important than ever to stand out from the crowd. Over th...
Iff Digital Wins World of Cruising Account
Leeds-based Iff Digital Media has been appointed by World of Cruising to handle its entire performance marketing account. Iff Digital's remit for the UK's largest Cruise Search and Research websit...
Building a winning culture
What holds an organisation together and motivates its people to do the right thing rather than the easy thing? The answer, for many top-performing companies, is culture - the values, mindsets and beh...
Meet our new Performance Marketing Manager - Tracey Large
What made you want to join Iff Digital Media? I’ve worked with both Mike & Nadia before, and Nadia was even my first line manager when I entered the world of performance marketing. When I...
Planning for peak
The last quarter of the year is the busiest and often most profitable period for online retailers. Peak started much earlier in 2020, and according to experts at Google, it is predicted to s...