by Mike Longfellow | Jun 3, 2026 | Insights, SEO
The biggest challenge facing independent schools in 2026 (and beyond) may not be VAT or even changing demographics. It may be understanding how the economics of digital marketing work, and what that means for student recruitment in an increasingly competitive market....
by Mike Longfellow | Mar 13, 2023 | Insights
I’ve been around the Technology, SaaS and Digital sectors for almost two decades now and Forecasting has always had a bad reputation, been the elephant in the room and in some cases actively avoided at all costs. But why? I think this stems from the following: A...
by Mike Longfellow | Mar 3, 2023 | Insights
Get to know the Iff Digital Team: Introducing Gemma It’s been four months now since Gemma joined us as Performance Marketing Manager. We thought it was about time for a Q&A! ???? What made you want to join Iff Digital Media? I worked with Tracey in a previous role...
by Mike Longfellow | Jan 13, 2023 | Insights
When working with clients we like to focus on the ‘critical paths’ to digital growth. That also means we do lots of straight talking, e.g. highlighting 5 things that we believe will give you the biggest chance of success online ‘we call them the key dependencies’ or...
by Mike Longfellow | Jan 9, 2023 | Insights
We are often asked, “so, why are you called I-F-F digital?” My response is always the same. “It’s not I-F-F digital, it’s Iff Digital (pronounced ‘If’)” Ah! ???? So, what is behind the name Iff Digital? Let me explain the Biconditional Theory behind the name. If a...
