Introducing our performance marketing executive…
What made you want to join Iff Digital?
I wanted to join Iff Digital, as I really admired their approach to flexible working and the ability to use my paid search and social background together, in a way that means I can expand my knowledge!
It was clear that the company had a people-first approach, but also a huge focus on ensuring we delivered the very best for each and every client.
What is your background?
My background is mainly in PPC, specifically in e-commerce and travel. I’ve worked with a wide variety of clients in the agency scene, and always found it fascinating how the media mix came together.
In recent times, I have also been working on paid social (X, Tiktok, Meta and Snapchat), as well as media buying, exploring new ways to add value for clients.
What’s your favourite part of your role?
My favourite part of the role is brainstorming. Whether that be with the rest of the team or with clients, sharing knowledge is always an enjoyable experience.
Being able to apply that knowledge to both campaigns and other aspects of life is hugely rewarding!
What do you like to do in your spare time?
In my spare time, I love travelling, and have a huge list of destinations I’d like to visit. I also enjoy going to the cinema and watch a wide variety of films.
I also love spending time with my cat, Opal. She’s a bit of a character to say the least, and very much keeps me on my toes!