by Simon Harker | Jul 17, 2026 | Insights, PPC, SEO
Platform Properties is a new function in Google Search Console, showing us which keywords drive clicks to social posts and video content that feature in the search results. This goes beyond our current ability to have a surface-level understanding of which keywords...
by Mike Longfellow | Jun 3, 2026 | Insights, SEO
The biggest challenge facing independent schools in 2026 (and beyond) may not be VAT or even changing demographics. It may be understanding how the economics of digital marketing work, and what that means for student recruitment in an increasingly competitive market....
by Jonny Corless | Mar 24, 2026 | Insights, SEO
The search landscape is shifting under our feet, with 92% of UK students already using AI and 38% explicitly using it to research colleges, universities and degrees. Our GEO Education Index identifies the educational institutions that are winning the race to be...
by Adam Preston | Jun 16, 2022 | Insights, SEO
Over the last year, we’ve spoken to a number of universities and educational institutions about SEO and digital marketing and the key point we took out of every meeting was that the education sector as a whole was lagging behind in SEO. On top of this, nobody knew how...
by Adam Preston | May 26, 2022 | SEO
It’s that time of the year again when Google announces a Core Algorithm Update and SEOs start getting excited or worried, wondering how their sites may react. But what does an update to Google’s Core Algorithm really mean to you? After years of secrecy around many of...
