by Fiona Brinkman | Aug 13, 2026 | Insights, PPC
Google Ads is changing how Target CPA, Target ROAS and Target CPC (Demand Gen only) bidding behaves for budget-constrained campaigns. With this change set to come into force on August 17, the announcement has triggered a genuinely lively debate across the PPC...
by Simon Harker | Jul 17, 2026 | Insights, PPC, SEO
Platform Properties is a new function in Google Search Console, showing us which keywords drive clicks to social posts and video content that feature in the search results. This goes beyond our current ability to have a surface-level understanding of which keywords...
by Fiona Brinkman | Jun 24, 2026 | Insights, PPC
Here’s the full rundown on everything Google Ads has dropped lately, plus some bits from Google Marketing Live in 20 May. Quite a lot is landing between now and September. Let’s get into it. First: What Came Out of Google Marketing Live PMax is getting a lot of...
by Gemma Broughton | Jun 5, 2026 | Insights, PPC
Andromeda has been a hot topic for many months now, with advertisers really seeing the performance impact so far in 2026. From rising CPMs and lower CTRs, to single ads ‘swallowing’ most of the budget without others ever having a chance to serve –...
by Simon Harker | Feb 11, 2026 | Insights, PPC
Ever since generative AI models emerged onto the landscape as challengers to traditional search engines, the tech titans behind LLMs have been working on how to allow users to make purchases without leaving their AI ecosystems. In January, Google unveiled the...
by Fiona Brinkman | Jan 27, 2026 | Insights, PPC
The TLDR: Search will always matter. But treating it like the main growth engine in 2026 is like bringing a brick-sized mobile to a smartphone world. If you have been in PPC for a while, you have probably lived through the golden era of Search-led growth. Add...
