When working with clients we like to focus on the ‘critical paths’ to digital growth. That also means we do lots of straight talking, e.g. highlighting 5 things that we believe will give you the biggest chance of success online ‘we call them the key dependencies’ or ‘what iff scenarios’ (pun intended ????).
Note – this list hasn’t changed much since last year or the year before. The point being that ‘brilliant basics’ are the foundation of every successful business.
Here are our top 5 tips:
1. Master the fundamentals
2. Focus on the critical paths
3 Your board thinks it ‘gets’ digital. It likely doesn’t. Digital growth starts with understanding what the customer wants, not what channel or technology makes possible.
4. It takes time – even more reason to focus on point 2
5. Start small and scale quickly – here is a great planning template to get you started. It’s simple, but highly effective – https://www.smartinsights.com/digital-marketing-strategy/sostac-model/
If you need any help with any of the above, please get in touch. ????