Insights
Learn what’s new and next in performance marketing. Thought leadership and actionable insights to grow your digital marketing
TikTok Launches Spark Ads
TikTok is a short-form video-sharing app; it launched in China in 2016 and has become a viral phenomenon with 689 million monthly users globally. In the TikTok app, users create 15-second videos, ...
New Research Proves the Positive Impact of Diverse Representation in Advertising
Yesterday's article by Michaela Jefferson, Marketing Week's Head of News, shared the findings of the 'Feeling Seen' report by System 1, ITV and Deca. The report proves that diverse representation ...
The Importance of Diversity in Marketing
The importance of diversity in marketing. Following the emphatic (nail-biting) win over Denmark on Wednesday night and the ‘Yorkshire Pirlo’ flying the flag for Leeds :) I was reflecting on wh...
Why you should be spending more on marketing
At Iff, we consult with companies across various sectors and services – from Retail to Education to Financial Services. No matter how big they are, they almost always ask the same fundamental quest...
Consumer Behaviour Insights - The Impact Of Covid 19 On How We Buy
The pandemic has impacted every aspect of our lives. Since we first went into lockdown in March 2020, many of our everyday habits were affected, and shopping was the first to change for most of us.&n...
5 Tips to Improve your Paid Search Performance
PPC or Pay-per-click advertising continues to be a highly effective channel for businesses of all types. That said, with the cost to compete increasing daily and competition fierce, it is imperati...
Brian Wood joins Iff Digital as a Brand Ambassador
Sunday Times best-selling author and the real-life story that inspired BBC drama ‘Danny Boy’ Brian Wood joins Iris Digital Media as a Brand Ambassador. Iff Digital is delighted to announce tha...
Nadia Mursal joins the Iff Digital team
What made you want to join Iff Digital?I am excited to be part of an agency that truly understands businesses and what is needed to be at the forefront of the digital landscape. Having an opportun...
Stop focusing on the 10%
When considering the digital strategy for your business, do you still consider the marketing funnel as your go to digital channel guide? The problem with this approach is that it forces orga...
Mental Health Awareness Week 2021 is over, what happens next?
Now that Mental Health Awareness week is over and everyone has posted their yearly speech, what happens next? What are you doing to make sure that your teams' mental health always matters, not just m...