by Nadia Mursal | Aug 17, 2021 | Insights
TikTok is a short-form video-sharing app; it launched in China in 2016 and has become a viral phenomenon with 689 million monthly users globally. In the TikTok app, users create 15-second videos, soundtracked by music clips. 41% of TikTok users are aged 16-24. On...
by Nadia Mursal | Aug 17, 2021 | Insights
Yesterday’s article by Michaela Jefferson, Marketing Week’s Head of News, shared the findings of the ‘Feeling Seen’ report by System 1, ITV and Deca. The report proves that diverse representation positively impacts advertising effectiveness. It...
by Nadia Mursal | Jul 9, 2021 | Insights
The importance of diversity in marketing. Following the emphatic (nail-biting) win over Denmark on Wednesday night and the ‘Yorkshire Pirlo’ flying the flag for Leeds 🙂 I was reflecting on what the marketing world (and Iff Digital) can learn from the current England...
by Nadia Mursal | Jun 22, 2021 | Insights
The pandemic has impacted every aspect of our lives. Since we first went into lockdown in March 2020, many of our everyday habits were affected, and shopping was the first to change for most of us. Whether it was empty shelves due to panic buying or fear of...
by Nadia Mursal | Jun 8, 2021 | Insights
PPC or Pay-per-click advertising continues to be a highly effective channel for businesses of all types. That said, with the cost to compete increasing daily and competition fierce, it is imperative that businesses do everything they can to drive efficiencies and...
