Iff Education SEO Index
Find out how your university scores in the Iff Education SEO Index.
Get in touch to discuss the scoring of your university and the details behind the Iff Education SEO Index
What is the Iff Education SEO Index?
Using proprietary diagnostic tools and methodology, we have reviewed the SEO performance of all the universities based in England against 3 key areas:
- Experience
- Brand
- Reputation
These cover; site speed, content, local optimisation, meta data, and core web vitals among other aspects. These three areas represent the key dependencies that contribute to a best-in-class SEO strategy.
How the ranking works
We have scored each Institution against a total set of 25 weighted criteria based on which elements have the biggest impact on SEO performance, this weighting is then used to rank the universities, with the highest scoring university indexing at 100% with the rest of the scores relating to this leading score.
This comparison of data points has been combined to create the Iff Digital Education SEO Index. For each university we have also highlighted where their greatest opportunity for improvement exists.
The Iff Digital Education SEO Index provides…
- A health check of current SEO performance
- Peer to peer comparison across all universities based in England
- Practical, actionable advice and opportunities to improve
- Education specific data, information and insights
Get in touch today to understand what this means for your university.
| Rank | University | Experience | Brand | Reputation | Total | |
|---|---|---|---|---|---|---|
| 1 | open.ac.uk | https://www.open.ac.uk | 81% | 96% | 77% | 100.0% |
| 2 | port.ac.uk | https://www.port.ac.uk | 99% | 89% | 69% | 99.7% |
| 3 | westminster.ac.uk | https://www.westminster.ac.uk | 92% | 95% | 64% | 98.9% |
| 4 | lboro.ac.uk | https://www.lboro.ac.uk | 87% | 100% | 58% | 97.7% |
| 5 | ox.ac.uk | https://www.ox.ac.uk | 85% | 76% | 99% | 97.7% |
| 6 | york.ac.uk | https://www.york.ac.uk | 90% | 84% | 72% | 95.2% |
| 7 | ncl.ac.uk | https://www.ncl.ac.uk | 81% | 90% | 69% | 94.5% |
| 8 | london.ac.uk | https://www.london.ac.uk | 88% | 92% | 58% | 94.0% |
| 9 | surrey.ac.uk | https://www.surrey.ac.uk | 100% | 85% | 56% | 93.4% |
| 10 | londonmet.ac.uk | https://www.londonmet.ac.uk | 89% | 97% | 45% | 92.8% |
| 11 | shu.ac.uk | https://www.shu.ac.uk | 79% | 94% | 54% | 90.8% |
| 12 | keele.ac.uk | https://www.keele.ac.uk | 89% | 92% | 47% | 90.7% |
| 13 | cam.ac.uk | http://www.cam.ac.uk/ | 67% | 71% | 100% | 90.2% |
| 14 | mmu.ac.uk | https://www.mmu.ac.uk/ | 75% | 88% | 64% | 90.1% |
| 15 | southampton.ac.uk | https://www.southampton.ac.uk | 98% | 74% | 62% | 89.6% |
| 16 | london.edu | https://www.london.edu | 92% | 90% | 41% | 88.6% |
| 17 | kent.ac.uk | https://www.kent.ac.uk | 63% | 87% | 72% | 88.2% |
| 18 | ravensbourne.ac.uk | https://www.ravensbourne.ac.uk | 86% | 86% | 50% | 87.9% |
| 19 | bcu.ac.uk | https://www.bcu.ac.uk | 89% | 81% | 53% | 87.2% |
| 20 | salford.ac.uk | https://www.salford.ac.uk | 65% | 93% | 56% | 86.4% |
| 21 | kingston.ac.uk | https://www.kingston.ac.uk | 88% | 86% | 44% | 86.3% |
| 22 | imperial.ac.uk | https://www.imperial.ac.uk | 91% | 68% | 69% | 86.2% |
| 23 | arden.ac.uk | https://www.arden.ac.uk | 86% | 74% | 64% | 86.2% |
| 24 | sheffield.ac.uk | https://www.sheffield.ac.uk/ | 96% | 72% | 56% | 85.8% |
| 25 | nottingham.ac.uk | https://www.nottingham.ac.uk | 80% | 77% | 63% | 85.5% |
| 26 | derby.ac.uk | https://www.derby.ac.uk | 70% | 88% | 56% | 85.5% |
| 27 | birmingham.ac.uk | https://www.birmingham.ac.uk | 94% | 67% | 64% | 85.2% |
| 28 | regents.ac.uk | https://www.regents.ac.uk | 87% | 81% | 49% | 85.0% |
| 29 | ucl.ac.uk | https://www.ucl.ac.uk/ | 71% | 66% | 87% | 84.8% |
| 30 | glos.ac.uk | https://www.glos.ac.uk | 86% | 91% | 32% | 84.7% |
| 31 | herts.ac.uk | https://www.herts.ac.uk | 77% | 83% | 52% | 84.2% |
| 32 | bimm.ac.uk | https://www.bimm.ac.uk/ | 91% | 76% | 50% | 84.2% |
| 33 | hull.ac.uk | https://www.hull.ac.uk | 87% | 76% | 54% | 84.0% |
| 34 | city.ac.uk | https://www.city.ac.uk | 80% | 84% | 46% | 83.5% |
| 35 | bbk.ac.uk | https://www.bbk.ac.uk | 93% | 76% | 46% | 83.4% |
| 36 | stmarys.ac.uk | https://www.stmarys.ac.uk | 68% | 91% | 46% | 83.2% |
| 37 | brighton.ac.uk | https://www.brighton.ac.uk | 90% | 78% | 44% | 83.2% |
| 38 | arts.ac.uk | https://www.arts.ac.uk | 79% | 77% | 57% | 83.2% |
| 39 | plymouthart.ac.uk | https://www.plymouthart.ac.uk | 92% | 69% | 57% | 83.1% |
| 40 | uco.ac.uk | https://www.uco.ac.uk | 84% | 75% | 54% | 83.0% |
| 41 | yorksj.ac.uk | https://www.yorksj.ac.uk/ | 78% | 80% | 52% | 82.9% |
| 42 | lancaster.ac.uk | https://www.lancaster.ac.uk | 90% | 72% | 51% | 82.1% |
| 43 | ntu.ac.uk | https://www.ntu.ac.uk | 85% | 71% | 58% | 82.1% |
| 44 | sussex.ac.uk | https://www.sussex.ac.uk | 87% | 65% | 63% | 81.7% |
| 45 | le.ac.uk | https://www.le.ac.uk | 81% | 74% | 54% | 81.7% |
| 46 | plymouth.ac.uk | https://www.plymouth.ac.uk | 80% | 78% | 48% | 81.3% |
| 47 | aecc.ac.uk | https://www.aecc.ac.uk | 74% | 84% | 45% | 81.1% |
| 48 | brad.ac.uk | https://www.brad.ac.uk | 83% | 71% | 56% | 80.9% |
| 49 | manchester.ac.uk | https://www.manchester.ac.uk | 71% | 72% | 66% | 80.9% |
| 50 | bathspa.ac.uk | https://www.bathspa.ac.uk | 85% | 70% | 54% | 80.8% |
| 51 | gold.ac.uk | https://www.gold.ac.uk | 83% | 74% | 50% | 80.8% |
| 52 | gre.ac.uk | https://www.gre.ac.uk/ | 73% | 74% | 59% | 80.6% |
| 53 | uclan.ac.uk | https://www.uclan.ac.uk | 82% | 70% | 56% | 80.4% |
| 54 | cumbria.ac.uk | https://www.cumbria.ac.uk | 89% | 77% | 38% | 80.3% |
| 55 | royalholloway.ac.uk | https://www.royalholloway.ac.uk/ | 85% | 74% | 47% | 80.3% |
| 56 | warwick.ac.uk | https://www.warwick.ac.uk | 92% | 65% | 54% | 80.1% |
| 57 | marjon.ac.uk | https://www.marjon.ac.uk | 85% | 73% | 47% | 79.7% |
| 58 | uca.ac.uk | https://www.uca.ac.uk | 92% | 67% | 49% | 79.5% |
| 59 | kcl.ac.uk | https://www.kcl.ac.uk/ | 85% | 60% | 66% | 79.3% |
| 60 | rau.ac.uk | https://www.rau.ac.uk | 88% | 73% | 43% | 79.2% |
| 61 | dmu.ac.uk | https://www.dmu.ac.uk | 91% | 59% | 61% | 78.9% |
| 62 | chi.ac.uk | https://www.chi.ac.uk | 91% | 70% | 43% | 78.9% |
| 63 | aru.ac.uk | https://aru.ac.uk/ | 82% | 67% | 56% | 78.7% |
| 64 | ucb.ac.uk | https://www.ucb.ac.uk | 80% | 77% | 42% | 78.6% |
| 65 | brookes.ac.uk | https://www.brookes.ac.uk | 73% | 78% | 46% | 78.4% |
| 66 | bristol.ac.uk | https://www.bristol.ac.uk | 73% | 57% | 79% | 78.2% |
| 67 | law.ac.uk | https://www.law.ac.uk | 89% | 74% | 37% | 78.2% |
| 68 | uwe.ac.uk | https://www.uwe.ac.uk | 73% | 75% | 52% | 78.2% |
| 69 | sunderland.ac.uk | https://www.sunderland.ac.uk | 78% | 76% | 44% | 78.2% |
| 70 | buckingham.ac.uk | https://www.buckingham.ac.uk | 99% | 59% | 49% | 77.8% |
| 71 | leedsbeckett.ac.uk | https://www.leedsbeckett.ac.uk | 77% | 79% | 39% | 77.7% |
| 72 | cssd.ac.uk | https://www.cssd.ac.uk | 82% | 67% | 53% | 77.6% |
| 73 | wlv.ac.uk | https://www.wlv.ac.uk | 73% | 73% | 52% | 77.6% |
| 74 | solent.ac.uk | https://www.solent.ac.uk | 69% | 86% | 36% | 77.5% |
| 75 | northumbria.ac.uk | https://www.northumbria.ac.uk | 86% | 73% | 37% | 77.4% |
| 76 | bucks.ac.uk | https://www.bucks.ac.uk | 86% | 74% | 37% | 77.2% |
| 77 | uel.ac.uk | https://www.uel.ac.uk | 80% | 69% | 49% | 77.0% |
| 78 | staffs.ac.uk | https://www.staffs.ac.uk | 92% | 56% | 57% | 76.6% |
| 79 | lse.ac.uk | https://www.lse.ac.uk | 83% | 55% | 67% | 76.5% |
| 80 | ucem.ac.uk | https://www.ucem.ac.uk | 85% | 75% | 33% | 76.5% |
| 81 | worcester.ac.uk | https://www.worcester.ac.uk | 92% | 58% | 53% | 76.4% |
| 82 | coventry.ac.uk | https://www.coventry.ac.uk | 87% | 60% | 55% | 76.1% |
| 83 | liverpool.ac.uk | https://www.liverpool.ac.uk | 87% | 65% | 46% | 76.0% |
| 84 | cranfield.ac.uk | https://www.cranfield.ac.uk | 76% | 61% | 63% | 75.7% |
| 85 | nua.ac.uk | https://www.nua.ac.uk | 68% | 82% | 37% | 75.4% |
| 86 | beds.ac.uk | https://www.beds.ac.uk | 80% | 59% | 60% | 75.1% |
| 87 | leeds-art.ac.uk | https://www.leeds-art.ac.uk | 77% | 63% | 56% | 74.9% |
| 88 | uwl.ac.uk | https://www.uwl.ac.uk | 77% | 75% | 36% | 74.9% |
| 89 | leeds.ac.uk | https://www.leeds.ac.uk | 73% | 54% | 73% | 74.8% |
| 90 | reading.ac.uk | https://www.reading.ac.uk | 86% | 58% | 54% | 74.6% |
| 91 | rca.ac.uk | https://www.rca.ac.uk/ | 90% | 56% | 52% | 74.3% |
| 92 | bath.ac.uk | https://www.bath.ac.uk | 64% | 84% | 34% | 74.2% |
| 93 | tees.ac.uk | https://www.tees.ac.uk | 82% | 67% | 41% | 74.1% |
| 94 | northampton.ac.uk | https://www.northampton.ac.uk | 83% | 73% | 30% | 73.7% |
| 95 | brunel.ac.uk | https://www.brunel.ac.uk | 93% | 55% | 48% | 73.5% |
| 96 | bishopg.ac.uk | https://www.bishopg.ac.uk | 91% | 56% | 45% | 72.7% |
| 97 | ljmu.ac.uk | https://www.ljmu.ac.uk | 77% | 63% | 48% | 72.5% |
| 98 | bournemouth.ac.uk | https://www.bournemouth.ac.uk | 88% | 56% | 48% | 72.5% |
| 99 | qmul.ac.uk | http://www.qmul.ac.uk | 84% | 51% | 59% | 72.3% |
| 100 | chester.ac.uk | https://www.chester.ac.uk | 82% | 59% | 48% | 72.2% |
| 101 | libf.ac.uk | https://www.libf.ac.uk | 88% | 65% | 33% | 72.2% |
| 102 | mdx.ac.uk | https://www.mdx.ac.uk/ | 79% | 61% | 48% | 72.2% |
| 103 | newman.ac.uk | https://www.newman.ac.uk | 93% | 51% | 49% | 71.9% |
| 104 | uos.ac.uk | https://www.uos.ac.uk | 76% | 66% | 41% | 71.6% |
| 105 | aub.ac.uk | https://www.aub.ac.uk | 92% | 59% | 35% | 71.2% |
| 106 | bruford.ac.uk | https://www.bruford.ac.uk | 82% | 59% | 45% | 71.0% |
| 107 | roehampton.ac.uk | https://www.roehampton.ac.uk | 82% | 63% | 38% | 70.9% |
| 108 | lshtm.ac.uk | https://www.lshtm.ac.uk | 82% | 54% | 50% | 70.6% |
| 109 | canterbury.ac.uk | https://www.canterbury.ac.uk | 85% | 57% | 43% | 70.1% |
| 110 | trinitylaban.ac.uk | https://www.trinitylaban.ac.uk | 90% | 60% | 33% | 70.1% |
| 111 | soas.ac.uk | https://www.soas.ac.uk | 80% | 56% | 48% | 70.0% |
| 112 | edgehill.ac.uk | https://www.edgehill.ac.uk | 84% | 52% | 50% | 69.7% |
| 113 | ucsd.ac.uk | https://www.ucsd.ac.uk | 91% | 61% | 27% | 69.5% |
| 114 | norland.ac.uk | https://www.norland.ac.uk | 91% | 53% | 40% | 69.2% |
| 115 | rncm.ac.uk | https://www.rncm.ac.uk | 86% | 57% | 39% | 69.2% |
| 116 | winchester.ac.uk | https://www.winchester.ac.uk | 67% | 66% | 43% | 69.1% |
| 117 | cornwall.ac.uk | https://www.cornwall.ac.uk | 87% | 56% | 39% | 69.0% |
| 118 | lstmed.ac.uk | https://www.lstmed.ac.uk | 80% | 56% | 46% | 69.0% |
| 119 | grimsby.ac.uk | https://grimsby.ac.uk/ | 85% | 56% | 39% | 68.5% |
| 120 | rcm.ac.uk | http://www.rcm.ac.uk/ | 75% | 59% | 45% | 68.4% |
| 121 | essex.ac.uk | https://www.essex.ac.uk/ | 71% | 60% | 45% | 68.2% |
| 122 | falmouth.ac.uk | https://www.falmouth.ac.uk | 91% | 54% | 34% | 67.9% |
| 123 | hud.ac.uk | https://www.hud.ac.uk | 78% | 57% | 42% | 67.6% |
| 124 | lincoln.ac.uk | https://www.lincoln.ac.uk | 63% | 57% | 54% | 67.0% |
| 125 | hope.ac.uk | https://www.hope.ac.uk | 83% | 48% | 49% | 66.8% |
| 126 | hull-college.ac.uk | https://www.hull-college.ac.uk | 82% | 47% | 50% | 66.6% |
| 127 | durham.ac.uk | https://www.durham.ac.uk | 81% | 51% | 43% | 66.5% |
| 128 | exeter.ac.uk | https://www.exeter.ac.uk/ | 63% | 49% | 64% | 66.1% |
| 129 | newcollegedurham.ac.uk | https://www.newcollegedurham.ac.uk/ | 81% | 47% | 50% | 66.0% |
| 130 | richmond.ac.uk | http://www.richmond.ac.uk | 77% | 60% | 33% | 65.8% |
| 131 | sgul.ac.uk | https://www.sgul.ac.uk | 71% | 56% | 43% | 65.6% |
| 132 | writtle.ac.uk | https://writtle.ac.uk | 74% | 48% | 53% | 65.4% |
| 133 | gsmd.ac.uk | https://www.gsmd.ac.uk/ | 60% | 56% | 50% | 64.1% |
| 134 | uea.ac.uk | https://www.uea.ac.uk | 79% | 45% | 48% | 64.1% |
| 135 | leedstrinity.ac.uk | https://www.leedstrinity.ac.uk | 58% | 55% | 54% | 64.0% |
| 136 | nchlondon.ac.uk | https://www.nchlondon.ac.uk | 84% | 48% | 36% | 62.9% |
| 137 | rvc.ac.uk | https://www.rvc.ac.uk | 82% | 56% | 22% | 62.0% |
| 138 | ram.ac.uk | https://www.ram.ac.uk | 75% | 43% | 48% | 61.6% |
| 139 | hartpury.ac.uk | https://www.hartpury.ac.uk | 62% | 59% | 36% | 61.6% |
| 140 | lsbu.ac.uk | https://www.lsbu.ac.uk | 56% | 57% | 42% | 60.8% |
| 141 | bpp.com | https://www.bpp.com | 61% | 61% | 27% | 59.3% |
| 142 | aston.ac.uk | https://www.aston.ac.uk/ | 78% | 35% | 50% | 59.2% |
| 143 | blackpool.ac.uk | https://www.blackpool.ac.uk | 79% | 39% | 40% | 58.3% |
| 144 | harper-adams.ac.uk | https://www.harper-adams.ac.uk | 66% | 47% | 39% | 58.1% |
| 145 | ncgrp.co.uk | https://www.ncgrp.co.uk | 74% | 43% | 35% | 57.0% |
| 146 | bolton.ac.uk | https://www.bolton.ac.uk | 64% | 53% | 24% | 55.6% |
| 147 | wcg.ac.uk | https://www.wcg.ac.uk | 64% | 35% | 35% | 49.7% |
| 148 | aaschool.ac.uk | https://www.aaschool.ac.uk | 54% | 30% | 51% | 48.9% |