World of Cruising Case Study

The Brief

World of Cruising (WOC) approached Iff Digital with a need to drive organic and SEO growth, economically and at pace.

The top 3 overarching objectives were:

Build a solid SEO & Content strategy grounded in data and commercial success

Capture email addresses, owned data and consent for marketing.

Maximise organic / SEO driven leads and market share

The Strategy

Iff Digital implemented a solid SEO & Content strategy that was grounded in data and best practice

Key project highlights

Completed a deep dive SEO review to identify where the key commercial opportunities lie
In-depth keyword research and content gap analysis to identify where there was category headroom and low competition
Implemented a revised SEO and content strategy. The existing content was heavily ‘news’ focused so we complemented this with bespoke ‘eCommerce’ focussed pages.

The Outcome

313% increase in traffic within 6 months
812% uplift in leads within 6 months
SEO Share of Voice (Market Share) increased 367% in 6 months

“Iff Digital have worked with us on our growth and performance accounts to deliver improved profitable performance for the business. They’ve given invaluable, actionable advice delivered with analytical insight and always explained in clear English. Results have been staggering and consistently optimised to ensure best use of our budgets.”

Chief Marketing Officer

World of Cruising