Introducing our senior performance marketing manager…
What is Your Role at Iff Digital?
I specialise in PPC and PMax, leading paid search and performance max strategy.
What made you want to join Iff Digital?
I was drawn to the freedom and trust to test, learn, and grow. Many agencies are too risk-averse to try new approaches, and Iff encourages it!
What is your background?
I began my career in a tea and coffee merchants before transitioning into marketing as an apprentice, starting with Amazon Ads. After running my own small business through covid, I moved into the agency world and have specialised in Google Ads ever since.
What’s your favourite part of your role?
The autonomy to solve challenges independently and with trust, paired with strong client relationships. I value working somewhere that encourages authenticity in relationships and ethics rather than a rigid corporate culture, so that makes me happy.
What do you like to do in your spare time?
Well, if you know me, you know I have essentially a zoo in my house. Caring for my animals and fostering rescues takes up all my spare time! Wouldn’t change it for the world.