Performance Marketing

Case Study
Snug Sofas

Driving performance through SEO


Snug briefed us with growing their SEO profile and increasing organic traffic in order to reduce their reliance on paid and become a recognised-name in the sofa industry. 

This would be focused in three key areas:

Establishing SEO best-practice

Training of internal staff

Developing a strategic content plan


We wanted to develop a strategy that would help Snug grow their traffic quickly but sustainably, with a plan that would develop over time.

On top of this, we set up weekly training calls with their team to upskill them in technical, content and SEO strategy.

Key project highlights:


  • Large number of pages created to target more relevant search terms
  • Page speed improvements made
  • Technical issues cleaned up
  • Blog content plan created
  • 12 month outreach plan developed


Within just a couple of months of starting to implement this strategy, we quickly saw a significant growth in the number of keywords that Snug ranks for and as a result an increase in relevant traffic and revenue.

  • Estimated traffic up over 200%
  • Number of ranking keywords increased from 461 to 7,176
  • Site speed improved
  • Google interstitial penalty removed

“Iff Digital have been a fantastic agency to work with. Their SEO team has supported us grow organic visibility through various SEO areas including technical, content, local and off-site. They give a personal and transparent approach, with regular meetings for strategy and reporting, with proven results. For example, over the past year, we have grown our non-brand SEO search traffic by over 200%.”

Tijen Butler – SEO Manager, Snug

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