I am delighted to announce that Iris Digital Media has rebranded as Iff Digital 

Our exciting rebrand comes at a time when it’s more important than ever to stand out from the crowd. Over the last year, we have accelerated our growth, welcomed new faces to the team and launched new service areas.  As a team, we felt the time was right for a change.

The agency was founded in May 2021 and the rebrand better reflects our vision, culture and crucially what sets us apart. 

Iff is an abbreviation of ‘if and only if’ and is a nod to the logic that is used in mathematics to demonstrate the biconditional connections between scenarios and outcomes.

As a team, we believe that this approach and thinking can be applied to digital marketing and it is our mission to help our clients unlock the key dependencies necessary and sufficient to drive digital growth – the if and only if scenarios. 

Having seen the business go from strength to strength, it was time to represent our presence with a new brand vision.

Not only has our headcount grown, but we’ve also expanded our service offering and agreed to new partnerships with industry leaders Shopify, Yext, Adsmart as well as launching our SEO and Content service offering. 

We hope you like the new direction we are taking. It’s been a long yet exciting process and we are delighted with the results, and we hope you are too.

Best wishes,

Mike & team