Strategy & Consulting
Case Study
Queen Ethelburga’s
Unlocking the digital opportunity
THE BRIEF
Queen Ethelburga’s were keen to put Digital Marketing at the heart of their institution. As part of their planning process, they were looking to work with a digital partner to help identify where the key opportunities for growth lie.
More specifically they were looking to address the following questions:
Where are Queen Ethelburga’s from a digital perspective right now and where are the key opportunities for growth?
How could Queen Ethelburga’s use digital to scale performance economically?
How could Queen Ethelburga’s develop a detailed digital strategy to capitalise on the opportunity ahead?
Strategy
Our approach was to complete a full and comprehensive digital discovery project that would provide the practical steps Queen Ethelburga’s would need to go through in order to achieve their desired digital growth
Key project highlights:
- In-depth website and tracking audit – detailed data analysis, customer journey mapping and creation of an opportunity grid
- User experience and customer experience ScoreCard
- SEO and content audit
- Student acquisition analysis covering local, national and international recommendations
- KPI and reporting audit
Outcomes
The output of this project was a detailed digital marketing strategy, content plan and supporting forecast (including admission projections) highlighting the likely return on investment (ROI) Queen Ethelburga’s could achieve by implementing a well defined data driven digital strategy.
“We were looking to work with a digital partner to help complement our existing marketing team and drive our digital performance forward. Iff Digital were able to conduct a full digital marketing discovery project and provide us with a series of practical steps to support our desired digital growth. The SEO and content audit, for example, gave us a series of recommendations to accelerate performance across brand visibility, website traffic and admission enquiries. The team at Iff Digital are great to work with and have a wealth of experience across all areas of digital marketing with extensive knowledge of both educational and commercial sectors. They take a data driven approach to their work which means that we are able to clearly measure the impact of their recommendations.”
Steven Turner – Head of King’s Magna, Queen Ethelburga’s