our story

Setting the bar for better, higher

Using our expertise in all things digital to achieve better results for your business.

iff digital

Marketing has changed. We combine the power of data, technology, creativity, AI, VR, AR, machine learning, strategy to drive better….

We get it, and we’ve heard it all before too. Whilst we acknowledge that all of these things are clearly important, we think there is a better way. Marketing has changed, but the fundamentals remain the same. We help businesses grow through a balanced, strategic approach to digital marketing. Iff is an abbreviation of ‘if and only if’ and is a nod to the logic that is used in mathematics to demonstrate the biconditional connections between scenarios and outcomes.

The team at Iff Digital believe that this approach and thinking can be applied to digital marketing. You can only drive the right outcomes if you truly understand what you need to influence. It is our mission to help our clients unlock the key dependencies to drive digital growth (the ‘what Iff scenarios’).

We’re not redefining performance marketing. We’re just setting the bar higher.

Fearless Leaders

Straight talking, Yes.

Honest, Yes.

Knowledgeable, Yes.

Do we understand what it takes to drive profitable growth online, ABSOLUTELY.

Sound refreshing?

Latest Blogs

Business Development Manager

Business Development Manager

We are currently looking for a dynamic and results-driven Business Development Manager to join our team at Iff Digital. #JoinOurRebellion Location: Fully Flexible: Leeds Office, Fully Remote or Hybrid Reports to: Managing...

Why forecasting is essential for digital success

Why forecasting is essential for digital success

Why forecasting is essential for digital success I’ve been around the Technology, SaaS and Digital sectors for almost two decades now and Forecasting has always had a bad reputation, been the elephant in the room and in some cases actively avoided at all costs. But...

Meet The Team: Gemma

Meet The Team: Gemma

Get to know the Iff Digital Team: Introducing Gemma It’s been four months now since Gemma joined us as Performance Marketing Manager. We thought it was about time for a Q&A! 🤩 What made you want to join Iff Digital Media? I worked with Tracey in a previous role...

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