What made you want to join Iff Digital?
I am excited to be part of an agency that truly understands businesses and what is needed to be at the forefront of the digital landscape. Having an opportunity to join an agency that is 100% committed to delivering client value is very exciting. It is also a great opportunity to work with Mike again! Joining our knowledge and experience to really deliver what the clients need.

What is your background in terms of performance marketing?
I started managing PPC campaigns 12 years ago for Argos; that was definitely a steep learning curve, a lot of products and campaigns to manage, BUT I loved every minute of it. I was at the forefront of what we could do with the digital channels and worked closely with Google on some product launches, testing PLAs’ (now Shopping) as well supporting the roll-out of some ground-breaking predictive analytics forecasting tools. Following on from Argos, I moved to work with clients in the Travel and Gaming verticals alongside retail, assisting with developing their paid media strategy alongside their SEO strategy. Managing these strategies and seeing the business goals not just being hit but exceeded due to the online strategy is such a fulfilling feeling. To expand my online knowledge and experience, it was key for me to understand how traditional media worked alongside digital media. It was equally important to be able to build cross-channel marketing strategies that considered every stage of the customer journey. I am now really excited about putting this into practice for our clients at Iff Digital.

How would you describe the culture at Iris?
Liberating, I have past experience in numerous agencies who still are driven on their business targets and not what is best for the client, even if that means saying NO sometimes.  Openness and togetherness, you are free to voice your opinion and be heard without a pre-conceived answer. It really feels like a team; we are all here to help each other and ensure each of us succeed. The biggest one of all respected, it may not seem important but to me, it is.

Who would be your perfect client, and why?
I think a client that has really clear business goals but no strict view on what channels they want to spend their marketing budget. They are the expert in their business, but we are the experts in ours, so let us show you what we can do for your business.

What do you like to do in your spare time?
Well, I used to love to dance but, since Covid I have had to find a new hobby, I started teaching myself piano. It’s definitely slow going. I also do athletics as I am part of the Transplant games Yorkshire team. My events are 100m, 200m, long jump, and high jump. We are very lucky to be hosting the transplant games in Leeds in 2022.

by | Jun 2, 2021