Insights
The brighter way to achieve better results
Great results start with great planning. We use our expertise in digital marketing to put the best resources into your brand’s performance.
May 2022 – Google Announce Roll Out of Core Algorithm Update
It’s that time of the year again when Google announces a Core Algorithm Update and SEOs start getting excited or worried, wondering how their sites may react. But what does an update to Google’s Core Algorithm really mean to you? After years of secrecy around many of...
Say hello to Iff Digital…..
I am delighted to announce that Iris Digital Media has rebranded as Iff Digital Our exciting rebrand comes at a time when it’s more important than ever to stand out from the crowd. Over the last year, we have accelerated our growth, welcomed new faces to the...
Iff Digital Wins World of Cruising Account
Leeds-based Iff Digital Media has been appointed by World of Cruising to handle its entire performance marketing account. Iff Digital's remit for the UK's largest Cruise Search and Research website will encompass paid search, programmatic, paid social and mobile. Mike...
Building a winning culture
What holds an organisation together and motivates its people to do the right thing rather than the easy thing? The answer, for many top-performing companies, is culture - the values, mindsets and behaviours that constitute an environment conducive to success. In a...
Meet our new Performance Marketing Manager – Tracey Large
What made you want to join Iff Digital Media? I’ve worked with both Mike & Nadia before, and Nadia was even my first line manager when I entered the world of performance marketing. When I realised they were growing the team, I was keen to find out more. As soon...
Planning for peak
The last quarter of the year is the busiest and often most profitable period for online retailers. Peak started much earlier in 2020, and according to experts at Google, it is predicted to start even earlier this year. This shopping behaviour has an important...
TikTok Launches Spark Ads
TikTok is a short-form video-sharing app; it launched in China in 2016 and has become a viral phenomenon with 689 million monthly users globally. In the TikTok app, users create 15-second videos, soundtracked by music clips. 41% of TikTok users are aged 16-24. On...
New Research Proves the Positive Impact of Diverse Representation in Advertising
Yesterday's article by Michaela Jefferson, Marketing Week's Head of News, shared the findings of the 'Feeling Seen' report by System 1, ITV and Deca. The report proves that diverse representation positively impacts advertising effectiveness. It performs above average...
The Importance of Diversity in Marketing
The importance of diversity in marketing. Following the emphatic (nail-biting) win over Denmark on Wednesday night and the ‘Yorkshire Pirlo’ flying the flag for Leeds 🙂 I was reflecting on what the marketing world (and Iff Digital) can learn from the current England...