Leeds-based Iff Digital Media has been appointed by World of Cruising to handle its entire performance marketing account.
Iff Digital’s remit for the UK’s largest Cruise Search and Research website will encompass paid search, programmatic, paid social and mobile.
Mike Longfellow, MD at Iff Digital said: “We are really excited about working with World of Cruising. They are an ambitious and highly commercial team that understands the importance of a strategic and integrated approach to performance marketing.”
James Gambling, Marketing Director at World of Cruising commented: “We chose Iff Digital due to their understanding of the UK travel market and strategic approach. They have demonstrated a great understanding of our ambitions and are looking forward to a long-term relationship and achieving some great results.”