Launching the Iff Education SEO Index

Launching the Iff Education SEO Index

Over the last year, we’ve spoken to a number of universities and educational institutions about SEO and digital marketing and the key point we took out of every meeting was that the education sector as a whole was lagging behind in SEO. On top of this, nobody knew how...
Top 5 Tips for Performance Max Success

Top 5 Tips for Performance Max Success

What is it, and why is it different I hear you ask? Well, I am going to highlight the key things you need to know about how to use the Performance Max campaign. What is it? Performance Max (PMax) is a goal-based campaign that essentially enables you to use all of...
What Iff?

What Iff?

The great thing about running an agency is when our clients ask us for help. In fact, our whole service at Iff Digital is based on helping our clients unlock the What if? Scenarios. It’s easy to cover the basics when someone asks us for advice and help – but our...
Say hello to Iff Digital…..

Say hello to Iff Digital…..

I am delighted to announce that Iris Digital Media has rebranded as Iff Digital  Our exciting rebrand comes at a time when it’s more important than ever to stand out from the crowd. Over the last year, we have accelerated our growth, welcomed new faces to the...
Iff Digital Wins World of Cruising Account

Iff Digital Wins World of Cruising Account

Leeds-based Iff Digital Media has been appointed by World of Cruising to handle its entire performance marketing account. Iff Digital’s remit for the UK’s largest Cruise Search and Research website will encompass paid search, programmatic, paid social and...
Building a winning culture

Building a winning culture

What holds an organisation together and motivates its people to do the right thing rather than the easy thing? The answer, for many top-performing companies, is culture – the values, mindsets and behaviours that constitute an environment conducive to success. In...