Yesterday’s article by Michaela Jefferson, Marketing Week’s Head of News, shared the findings of the ‘Feeling Seen’ report by System 1, ITV and Deca. The report proves that diverse representation positively impacts advertising effectiveness. It...
The importance of diversity in marketing. Following the emphatic (nail-biting) win over Denmark on Wednesday night and the ‘Yorkshire Pirlo’ flying the flag for Leeds 🙂 I was reflecting on what the marketing world (and Iff Digital) can learn from the current England...
The pandemic has impacted every aspect of our lives. Since we first went into lockdown in March 2020, many of our everyday habits were affected, and shopping was the first to change for most of us. Whether it was empty shelves due to panic buying or fear of...
PPC or Pay-per-click advertising continues to be a highly effective channel for businesses of all types. That said, with the cost to compete increasing daily and competition fierce, it is imperative that businesses do everything they can to drive efficiencies and...
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