The Importance of Diversity in Marketing

The Importance of Diversity in Marketing

The importance of diversity in marketing. Following the emphatic (nail-biting) win over Denmark on Wednesday night and the ‘Yorkshire Pirlo’ flying the flag for Leeds 🙂 I was reflecting on what the marketing world (and Iff Digital) can learn from the current England...
5 Tips to Improve your Paid Search Performance

5 Tips to Improve your Paid Search Performance

PPC or Pay-per-click advertising continues to be a highly effective channel for businesses of all types. That said, with the cost to compete increasing daily and competition fierce, it is imperative that businesses do everything they can to drive efficiencies and...