5 Top Tips for Digital Growth

When working with clients we like to focus on the ‘critical paths’ to digital growth. That also means we do lots of straight talking, e.g. highlighting 5 things that we believe will give you the biggest chance of success online ‘we call them the key dependencies’ or ‘what iff scenarios’ (pun intended 😊).

Note – this list hasn’t changed much since last year or the year before. The point being that ‘brilliant basics’ are the foundation of every successful business. 

Here are our top 5 tips: 

1. Master the fundamentals

2. Focus on the critical paths

3 Your board thinks it ‘gets’ digital. It likely doesn’t. Digital growth starts with understanding what the customer wants, not what channel or technology makes possible. 

4. It takes time – even more reason to focus on point 2  

5. Start small and scale quickly – here is a great planning template to get you started. It’s simple, but highly effective – https://www.smartinsights.com/digital-marketing-strategy/sostac-model/

If you need any help with any of the above, please get in touch. 😊